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Digital Marketing course Training Institute in Erode


385 Google Reviews ( 4.9)

 Digital marketing leverages online channels and technologies to promote products or services. It encompasses various strategies, such as search engine optimization (SEO), social media marketing, email marketing, and content creation. Businesses use digital platforms to reach their target audience, build brand awareness, and drive engagement. Analytics tools enable marketers to measure campaign performance and optimize strategies for better results. The dynamic nature of digital marketing allows for real-time adjustments, ensuring relevance in the ever-evolving online landscape. Successful digital campaigns require a deep understanding of consumer behavior and an adaptive approach to capitalize on emerging trends and technologies.

digital marketing course training institute in erode

Course Details

Course :                           C programming

Duration:                         4 months

Mode of Training:          Online / offline

Assessments:                  Yes

Certifications:                 5 certifications

Placement support:      100% Assistance

Recently placed Students

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How we conduct classes in Digital Marketing course training Institute in Erode

In Digital Marketing training, classes are conducted through a dynamic and interactive online platform, fostering a collaborative learning environment. Utilizing video conferencing tools, instructors deliver comprehensive lectures on key digital marketing concepts such as SEO, social media marketing, email marketing, and analytics. Real-world case studies and industry examples are integrated to provide practical insights. Workshops and hands-on exercises allow participants to apply theoretical knowledge to practical scenarios, enhancing skill development.Interactive Q&A sessions and discussion forums promote active engagement, encouraging participants to share experiences and address queries. Additionally, webinars featuring industry experts provide valuable perspectives. Assessments and projects are designed to evaluate proficiency and encourage creativity. Regular feedback and personalized guidance ensure a tailored learning experience. This blended approach leverages technology to deliver a comprehensive digital marketing training program that equips participants with the skills needed for success in the ever-evolving digital landscape.

Presenting an Award

Digital Marketing course certification & Exam:

Alter Certification is recognised by all significant international businesses. We offer to freshmen as well as corporate trainees once the theoretical and practical sessions are over.

Our Alter accreditation is recognised all around the world. With the aid of this qualification, you may land top jobs in renowned MNCs throughout the world, increasing the value of your CV. Only after successfully completing our training and practice-based projects will the certification be granted.

Key Features of Digital Marketing course training Institute in Erode

Skill Level

We are providing Training to the needs from Beginners level to Experts level.

Course Duration

Course will be 90 hrs to 110 hrs duration with real-time projects and covers both teaching and practical sessions.

Total Learners

We have already finished 100+ Batches with 100% course completion record.

If you have any questions or concerns, don't hesitate to reach out to our advisor. Feel free to give them a call, and they'll be more than happy to assist you.


Digital Marketing course training Institute in Erode syllabus

Module 1: Introduction to Digital Marketing

1.1 Definition and Scope of Digital Marketing

  • Understanding the shift from traditional to digital marketing

  • Overview of digital marketing channels

1.2 Evolution of Digital Marketing

  • Historical perspective and key milestones

  • Current trends and emerging technologies

1.3 Importance of Digital Marketing in Business

  • Impact on consumer behavior

  • Case studies demonstrating successful digital marketing campaigns

Module 2: Digital Marketing Strategy

2.1 Setting Marketing Objectives

  • SMART goals and KPIs

  • Aligning marketing goals with business objectives

2.2 Target Audience and Buyer Personas

  • Identifying and understanding target demographics

  • Creating buyer personas for effective targeting

2.3 Competitor Analysis

  • Tools and techniques for analyzing competitors

  • SWOT analysis in the digital marketing context

Module 3: Website Planning and Development

3.1 Website Basics

  • Importance of a user-friendly website

  • Key elements of a well-designed website

3.2 Content Management Systems (CMS)

  • Overview of popular CMS platforms (WordPress, Drupal, etc.)

  • Creating and managing website content

3.3 Search Engine Optimization (SEO)

  • Basics of on-page and off-page SEO

  • SEO best practices for content creation

Module 4: Social Media Marketing

Module 4: Social Media Marketing

4.1 Introduction to Social Media

  • Overview of major social media platforms

  • Social media demographics and usage trends

4.2 Social Media Strategy

  • Creating a content calendar

  • Paid vs. organic social media strategies

4.3 Social Media Advertising

  • Running campaigns on platforms like Facebook, Instagram, LinkedIn, etc.

  • Ad targeting and budgeting

Module 5: Email Marketing

5.1 Building and Managing Email Lists

  • Strategies for growing an email subscriber list

  • GDPR and other regulations

5.2 Email Campaigns

  • Designing effective email campaigns

  • A/B testing and optimizing email performance

Module 6: Content Marketing

6.1 Content Strategy

  • Developing a content marketing plan

  • Types of content (blog posts, videos, infographics, etc.)

6.2 Content Creation and Distribution

  • Creating engaging and shareable content

  • Content promotion and distribution channels

Module 7: Pay-Per-Click (PPC) Advertising

7.1 Introduction to PPC

  • Understanding the PPC model

  • Popular PPC platforms (Google Ads, Bing Ads)

7.2 Campaign Setup and Management

  • Keyword research and selection

  • Creating compelling ad copies

Module 8: Analytics and Data-driven Decision Making

8.1 Introduction to Analytics

  • Tools for tracking website and campaign performance

  • Interpreting key metrics and analytics reports

8.2 Conversion Optimization

  • Strategies for improving website conversion rates

  • A/B testing and optimization techniques

Module 9: Mobile Marketing

9.1 Mobile App Marketing

  • Strategies for promoting mobile apps

  • In-app advertising and engagement

9.2 Responsive Design

  • Importance of mobile-friendly websites

  • Best practices for mobile optimization

Module 10: Legal and Ethical Considerations

10.1 Privacy and Data Protection

  • GDPR compliance and data protection regulations

  • Ethical considerations in digital marketing

10.2 Industry Standards and Best Practices

  • Adherence to industry standards and guidelines

  • Case studies on ethical and legal issues in digital marketing

Module 11: Emerging Trends in Digital Marketing

11.1 Artificial Intelligence (AI) and Machine Learning (ML)

  • Applications of AI and ML in digital marketing

  • Chatbots, personalization, and predictive analytics

11.2 Voice Search and Smart Devices

  • Optimization for voice search

  • Marketing strategies for smart devices

Module 12: Final Project

  • Designing and executing a comprehensive digital marketing campaign

  • Presenting results and insights

Corporate Training in Digital Marketing course training Institute in Erode :

Eligibility Criteria

Apitude Test

Placement & Training

Mock Interviews


Scheduling Interviews

Resume Prepearation

Job Placement

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Proficiency After Certification in Digital Marketing course training Institute in Erode :

After completing a Digital Marketing, one can expect to have the following skills and proficiency:

Continuous Learning:

  • Digital marketing is a dynamic and evolving field. Stay updated on the latest trends, tools, and strategies by regularly attending webinars, reading industry blogs, and participating in relevant online communities.

Practical Experience:

  • Apply the concepts you've learned in real-world scenarios. Practical experience is crucial for developing a deep understanding of digital marketing strategies and tactics. Consider working on personal projects or internships to gain hands-on experience.


  • Digital marketing encompasses various areas such as social media marketing, search engine optimization (SEO), content marketing, email marketing, and more. Specializing in one or more areas can enhance your expertise and make you more valuable to employers or clients.


  • Build a strong professional network within the digital marketing community. Attend industry events, join online forums, and connect with professionals on platforms like LinkedIn. Networking can open up opportunities for collaboration, mentorship, and job prospects.

Portfolio Building:

  • Create a portfolio showcasing your digital marketing projects. Include case studies, results achieved, and any notable campaigns you've worked on. A strong portfolio can be a powerful tool when applying for jobs or freelance opportunities.

Certifications and Advanced Training:

  • Consider pursuing additional certifications in specialized areas of digital marketing. Platforms like Google, HubSpot, and Facebook offer advanced certifications that can further validate your skills and knowledge.

Analytical Skills:

  • Develop strong analytical skills to interpret data and measure the effectiveness of digital marketing campaigns. Platforms like Google Analytics and various social media analytics tools are essential for tracking and analyzing performance.


  • Be adaptable to changes in the digital landscape. New technologies, algorithms, and consumer behaviors can impact digital marketing strategies. The ability to adapt and learn quickly will set you apart in this field.

Soft Skills:

  • Effective communication, creativity, and problem-solving skills are crucial in digital marketing. Develop these soft skills to effectively collaborate with team members, clients, and other stakeholders.

Job Search and Career Development:

  • Actively search for job opportunities or freelance projects in digital marketing. Leverage online job platforms, company websites, and networking connections to find suitable positions. Continuously assess and plan your career development.

Working from Home
Staff Profile
  • Certified professional trainer.

  • More than 5+ years experience.

  • Trained students by giving real time examples.

  • Strong knowledge of theory and practical

  • Trainers are industry experience.

  • Trainers have Real time project experience in their industry.

  • Students can ask their doubts to the trainer.

  • Trainer prepares students on relevant subjects for the interview.

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